About Soomoja
Shop Smart. Save More. Trust Every Deal. Soomoja is on a mission to revolutionize the online shopping experience in Kenya by bringing transparency, convenience, and trust to your fingertips.
Our Mission
To empower Kenyan shoppers with the information and tools they need to make the best purchasing decisions, saving them time and money.
Our Vision
To be the most trusted and comprehensive shopping aggregation platform in East Africa, fostering a transparent and competitive e-commerce ecosystem.
Our Values
Trust, transparency, innovation, and customer-centricity are at the core of everything we do. We believe in building a platform that serves both shoppers and sellers fairly.
The Soomoja Story
Soomoja, derived from the Swahili "Soko Moja" meaning "One Market," was founded by a team of passionate tech enthusiasts and avid online shoppers who grew tired of the fragmented digital marketplace in Kenya. Jumping from site to site, comparing prices manually, and questioning the legitimacy of sellers was a common frustration.
We envisioned a single platform where all of Kenya's online stores could coexist, where prices could be compared instantly, and where trust was built into the system. In 2023, Soomoja was born. We started by aggregating product data from a handful of stores, focusing on building a powerful search and comparison engine.
Today, we partner with hundreds of verified sellers across the country, offering over 100,000 products in various categories. Our AI-powered assistant, seller trust scores, and comprehensive price tracking tools are just the beginning. We are continuously innovating to make your shopping experience smarter, safer, and more enjoyable.